Open Farm Inc. Website Privacy Policy

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Privacy Policy 

Effective as of August 22, 2025.   

Please click here to view the previous version of our Privacy Policy. 

California Notice at Collection : See the California Privacy Rights section below for important information about your rights under applicable state privacy laws.

This Privacy Policy describes how Open Farm Inc. and its subsidiaries (“Open Farm”, “we”, “us”, “our”) processes personal information that we collect through our digital or online properties or services that link to this Privacy Policy (including as applicable, our website and social media pages) as well as our marketing activities, and other activities described in this Privacy Policy (collectively, the “Service”)).  

You can download a printable copy of this Privacy Policy here.  

Index

  • Personal Information we collect
  • Tracking Technologies
  • How we use your personal information 
  • How we share your person information
  • Your Choices
  • Other sites and services
  • Security 
  • International data transfers 
  • Children
  • Changes to this Privacy Policy 
  • How to contact us 
  • Canadian privacy rights
  • Important Information for California Residents 

Personal information we collect 

Information you provide to us. Personal information you may provide to us through the Service or otherwise includes: 

  • Contact data, such as your first and last name, salutation, email address, billing and mailing addresses, and phone number. 

  • Profile data, such as the username and password that you may set to establish an online account on the Service, information about your pet(s), and any other information that you add to your account profile.   

  • Communications data based on our exchanges with you, including when you contact us through the Service, communicate with us via chat features, social media, complete a testimonial or write a review, or otherwise.  

  • Transactional data, such as information relating to or needed to complete your orders on or through the Service, including order numbers and transaction history.  

  • Marketing data, such as your preferences for receiving our marketing communications and details about your engagement with them. 

  • Payment data needed to complete transactions, including payment card information. 

  • Other data not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection. 

Third-party sources. We may combine personal information we receive from you with personal information falling within one of the categories identified above that we obtain from other sources, such as: 

  • Public sources, such as government agencies, public records, social media platforms, and other publicly available sources. 

  • Data providers, such as information services and data licensors or vendors. 

  • Partners, such marketing partners.  

  • Service providers that provide services on our behalf or help us operate the Service or our business. 

Automatic data collection. We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and your interaction over time with the Service, our communications and other online services, such as: 

  • Device data, such as your computer or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, radio/network information (e.g., Wi-Fi, LTE, 3G), and precise geolocation information. 

  • Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing to the Service, navigation paths between pages or screens, information about your activity on a page or screen, access times and duration of access, and whether you have opened our emails or clicked links within them. 

  • Communication interaction data such as your interactions with our email, text or other communications (e.g., whether you open and/or forward emails) – we may do this through use of pixel tags (which are also known as clear GIFs), which may be embedded invisibly in our emails.  

For more information concerning our automatic collection of data, please see the Tracking technologies section below. 

Data about others. We may offer features that help users invite their friends or contacts to use the Service, and we may collect contact details about these invitees so we can deliver their invitations. Please do not refer someone to us or share their contact details with us unless you have their permission to do so.  

Tracking Technologies 

Cookies and similar technologies. Some of the automatic collection described above is facilitated by the following technologies: 

  • Cookies, which are small text files that websites store on user devices and that allow web servers to record users’ web browsing activities and remember their submissions, preferences, and login status as they navigate a site. Cookies used on our sites include both “session cookies” that are deleted when a session ends, “persistent cookies” that remain longer, “first party” cookies that we place and “third party” cookies that our third-party business partners and service providers place.  

  • Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data on your device outside of your browser in connection with specific applications.  

  • Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked.  

  • Session-replay technologies, such as those provided by Hotjar that employ software code to record users’ interactions with the Services in a manner that allows us to watch video replays of those user sessions. The replays include users’ clicks, mobile app touches, mouse movements, scrolls and keystrokes/key touches during those sessions. These replays help us diagnose usability problems and identify areas for improvement. You can learn more about Hotjar at https://www.hotjar.com/ and you can learn more about Hotjar’s privacy policy and your privacy options at Hotjar’s Trust PortalandPrivacy Policy. 

  • Chat technologies, such as those provided by Kustomer that operates the chat features that you can use to communicate with us through the ServiceKustomer and other third parties may access and use information about webpages visited on our website, your IP address, your general geographic information (e.g., city, state), and other personal information you share through online chats for the purposes described in this Privacy Policy. 

 

For information concerning your choices with respect to the use of tracking technologies, see the Your choices section, below. 

 

How we use your personal information 

We may use your personal information for the following purposes or as otherwise described at the time of collection: 

Service delivery and operations. We may use your personal information to: 

  • provide the Service; 

  • enable security features of the Service; 

  • establish and maintain your user profile on the Service; 

  • facilitate your invitations to friends who you want to invite to join the Service; 

  • communicate with you about the Service, including by sending Service-related announcements, updates, security alerts, and support and administrative messages; 

  • communicate with you about events or contests in which you participate; and 

  • provide support for the Service, and respond to your requests, questions and feedback. 

Service personalization, which may include using your personal information to: 

  • understand your needs and interests; 

  • personalize your experience with the Service and our Service-related communications; and 

  • remember your selections and preferences as you navigate webpages. 

Service improvement and analytics. We may use your personal information to analyze your usage of the Service, improve the Service, improve the rest of our business, help us understand user activity on the Service, including which pages are most and least visited and how visitors move around the Service, as well as user interactions with our emails, and to develop new products and services.  

Marketing and advertising. We, our service providers and our third-party advertising partners may collect and use your personal information for marketing and advertising purposes: 

  • Direct marketing. We may send you direct marketing communications and may personalize these messages based on your needs and interests. You may opt-out of our marketing communications as described in the Opt-out of communications section below.   

  • Interest-based advertising. We and our third-party advertising partners may use cookies and similar technologies to collect information about your interaction (including the data described in the Tracking technologies section above) with the Service, our communications and other online services over time, and use that information to serve online ads that they think will interest you. This is called interest-based advertising. We may also share information about our users with these companies to facilitate interest-based advertising to those or similar users on other online platforms.  

Events, promotions and contests. We may use your personal information to:  

  • administer promotions and contests; 

  • communicate with you about promotions or contests in which you participate; and 

  • contact or market to you after collecting your personal information at an event. 

Compliance and protection. We may use your personal information to: 

  • comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas, investigations or requests from government authorities; 

  • protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims);  

  • audit our internal processes for compliance with legal and contractual requirements or our internal policies;  

  • enforce the terms and conditions that govern the Service; and  

  • prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.   

Data sharing in the context of corporate events, we may share certain personal information in the context of actual or prospective corporate events – for more information, see How we share your personal information, below. 

To create aggregated, de-identified and/or anonymized data. We may create aggregated, de-identified and/or anonymized data from your personal information and other individuals whose personal information we collect. We make personal information into de-identified and/or anonymized data by removing information that makes the data identifiable to you. We may use this aggregated, de-identified and/or anonymized data and share it with third parties for our lawful business purposes, including to analyze and improve the Service and promote our business  

Cookies and similar technologies. In addition to the other uses included in this section, we may use the Cookies and similar technologies described above for the following purposes: 

  • Technical operation. To allow the technical operation of the Service, such as by remembering your selections and preferences as you navigate the site, and whether you are logged in when you visit password protected areas of the Service. 

  • Functionality. To enhance the performance and functionality of our services. 

  • Advertising. To help our third-party advertising partners collect information about how you use the Service and other online services over time, which they use to show you ads on other online services they believe will interest you and measure how the ads perform. 

  • Analytics. To help us understand user activity on the Service, including which pages are most and least visited and how visitors move around the Service, as well as user interactions with our emails. For example, we use Google Analytics for this purpose. You can learn more about Google Analytics and how to prevent the use of Google Analytics relating to your use of our sites here: https://tools.google.com/dlpage/gaoptout?hl=en.  

Further uses, in some cases, we may use your personal information for further uses, in which case we will ask for your consent to use of your personal information for those further purposes if they are not compatible with the initial purpose for which information was collected. 

 

How we share your personal information 

We may share your personal information with the following parties and as otherwise described in this Privacy Policy, in other applicable notices, or at the time of collection.   

Service providers. Third parties that provide services on our behalf or help us operate the Service or our business (such as hosting, information technology, customer support, online chat functionality providers, email delivery, marketing, consumer research and website analytics).  

Payment processors. Any payment card information you use to make a purchase on the Service is collected and processed directly by our payment processors, such as PayPal. PayPal may use your payment data in accordance with its privacy policy, https://www.paypal.com/us/webapps/mpp/ua/privacy-full. You may also sign up to be billed by your mobile communications provider, who may use your payment data in accordance with their privacy policies. 

Advertising partners. Third-party advertising companies for the interest-based advertising purposes described above.  

Third parties designated by you. We may share your personal information with third parties where you have instructed us or provided your consent to do so.  

Partners. Third parties with whom we partner, including parties with whom we co-sponsor events or promotions, with whom we jointly offer products or services, or whose products or services may be of interest to you. 

Professional advisors. Professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us. 

Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the Compliance and protection purposes described above.  

Business transferees. We may disclose personal information in the context of actual or prospective business transactions (e.g., investments in Open Farm, financing of Open Farm, public stock offerings, or the sale, transfer or merger of all or part of our business, assets or shares), for example, we may need to share certain personal information with prospective counterparties and their advisers. We may also disclose your personal information to an acquirer, successor, or assignee of Open Farm as part of any merger, acquisition, sale of assets, or similar transaction, and/or in the event of an insolvency, bankruptcy, or receivership in which personal information is transferred to one or more third parties as one of our business assets. 

Other users and the public. Your profile and contents of a review or testimonial that you write may be visible to other users of the Service and the public. This information can be seen, collected and used by others, including being cached, copied, screen captured or stored elsewhere by others (e.g., search engines), and we are not responsible for any such use of this information. 

Your choices  

In this section, we describe the rights and choices available to all users. Users who are located in California can find additional information about their rights below. 

Access or update your information. If you have registered for an account with us through the Service, you may review and update certain account information by logging into your account.  

Opt-out of communications. You may opt-out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email, or by contacting us. Please note that if you choose to opt-out of marketing-related emails, you may continue to receive service-related and other non-marketing emails.   

If you receive text messages from us, you may opt out of receiving further text messages from us by replying STOP to our message.  

Cookies. Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you set your browser to disable cookies, the Service may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org. You can also configure your device to prevent images from loading to prevent web beacons from functioning. 

Blocking images/clear gifs: Most browsers and devices allow you to configure your device to prevent images from loading. To do this, follow the instructions in your particular browser or device settings. 

Privacy settings. We make available certain privacy settings on the Service, including options to control which notifications you receive from us related to our new products and offerings. 

Advertising choices. You may be able to limit use of your information for interest-based advertising through the following settings/options/tools: 

  • Browser settings. Changing your internet web browser settings to block third-party cookies. 

  • Privacy browsers/plug-ins. Using privacy browsers and/or ad-blocking browser plug-ins that let you block tracking technologies.  

  • Platform settings. Certain platforms offer opt-out features that let you opt-out of use of your information for interest-based advertising. For example, you may be able to exercise that option for Google and Facebook, respectively, at the following websites: 

  • Ad industry tools. Opting out of interest-based ads from companies that participate in the following industry opt-out programs:  

  • Digital Advertising Alliance: optout.aboutads.info.    

  • AppChoices mobile app, available at https://www.youradchoices.com/appchoices, which will allow you to opt-out of interest-based ads in mobile apps served by participating members of the Digital Advertising Alliance.  

  • Mobile settings. Using your mobile device settings to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes. 

You will need to apply these opt-out settings on each device and browser from which you wish to limit the use of your information for interest-based advertising purposes.   

We cannot offer any assurances as to whether the companies we work with participate in the opt-out programs described above.  

Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com. 

Declining to provide information. We need to collect personal information to provide certain services. If you do not provide the information we identify as required or mandatory, we may not be able to provide those services. 

Delete your content or close your account. You can choose to delete certain content through your account. If you wish to request to close your account, please contact us. 

Other sites and services 

The Service may contain links to websites, mobile applications, and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites, mobile applications or online services operated by third parties, and we are not responsible for their actions. We encourage you to read the privacy policies of the other websites, mobile applications and online services you use. 

Security  

We employ a number of technical, organizational and physical safeguards designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information.  

International data transfer 

We are headquartered in Canada and may use service providers that operate in other countries. Your personal information may be transferred to Canada or other locations where privacy laws may not be as protective as those in your state, province, or country.   

Children   

The Service is not intended for use by anyone under 18 years of age. If you are a parent or guardian of a child from whom you believe we have collected personal information in a manner prohibited by law, please contact us. If we learn that we have collected personal information through the Service from a child without the consent of the child’s parent or guardian as required by law, we will comply with applicable legal requirements to delete the information. 

Changes to this Privacy Policy  

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Service or other appropriate means. Any modifications to this Privacy Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). In all cases, your use of the Service after the effective date of any modified Privacy Policy indicates your acknowledging that the modified Privacy Policy applies to your interactions with the Service and our business. 

How to contact us 

  • Email: support@openfarmpet.com 

  • Mail: Open Farm Inc., 559 College Street, Suite 401, Toronto, ON M6G 1A9 

Canadian privacy rights 

If you are a Canadian resident and have any questions about the accuracy of the Personal Information that we have collected about you, you can obtain access to that Personal Information in order to verify and update it, unless we required under applicable law to refuse your access to such Personal Information, by e-mailing us at: support@openfarmpet.com; or sending us mail to: Open Farm Inc., 559 College Street, Suite 401, Toronto, ON M6G 1A9. We will respond to requests within thirty (30) days. You have the right to notify the Office of the Privacy Commissioner of Canada regarding any issues related to your request. We reserve the right to save transaction data as is necessary to comply with legal obligations or for purposes of standard business operations. 

 

Important Information for California Residents

This section applies only to California residentsIt describes how we collect, use and share Personal Information of California residents in operating our business, and their rights with respect to that Personal Information. The Privacy Notice describes the personal information that we collect, the sources from which we collect it, the purposes for which we use it, the limited circumstances under which we disclose personal information, and with whom we disclose itFor purposes of this section, “Personal Information” and “Sensitive Personal Information” have the meanings given in the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively, “CCPA”) and do not include information exempted from the scope of the CCPA.  

Your California privacy rights. As a California resident, you may have the rights listed below. However, these rights are not absolute, and in certain cases we may decline your request as permitted by law. We have no actual knowledge that we have sold or shared the personal information of California residents under 16 years of age in the past twelve months. We also do not use or disclose Sensitive Personal Information for purposes that California residents have a right to limit under the CCPA, nor do we engage in automated decision making or profiling, as defined under the CCPA. 

Information.  You can request the following information about how we have collected and used your Personal Information during the past 12 months: 

  • The categories of Personal Information that we have collected. 

  • The categories of sources from which we collected Personal Information. 

  • The business or commercial purpose for collecting and/or selling Personal Information. 

  • The categories of third parties with whom we share Personal Information. 

  • Whether we have disclosed your Personal Information for a business purpose, and if so, the categories of Personal Information received by each category of third-party recipient. 

  • Whether we’ve sold your Personal Information, and if so, the categories of Personal Information received by each category of third-party recipient.   

  • AccessYou can request a copy of the Personal Information that we have collected about you.  

  • Correction. You can ask us to correct inaccurate Personal Information that we have collected about you. 

  • Opt-out of SharingYou can opt-out of certain processing of personal information for targeted advertising purposes.  

  • Deletion.  You can ask us to delete certain Personal Information that we have collected from you. 

  • Nondiscrimination.  You are entitled to exercise the rights described above free from discrimination in the form of legally prohibited increases in the prices of our products or services or decreases in the quality of our Service or related products and services.   

How to exercise your rights 

You may exercise your California privacy rights described above as follows: 

  • Right to information, access, correct and deletion. You can request to exercise your information, access, correct and deletion rights by: 

  • Emailing: support@openfarmpet.com 

  • Exercising your right to opt-out of the “sharing” of your Personal Information.   Like many companies, we use services that help deliver interest-based ads to you as described above. The CCPA may classify our use of some of these services as the “sharing” your Personal Information with the advertising partners that provide the services.  You can submit requests to opt-out of tracking for targeted advertising purposes or other similar sharing of Personal Information, through our Privacy Request Center at https://preferences.openfarmpet.com/, or via email support@openfarmpet.com. You can also broadcast the Global Privacy Control (GPC) to opt-out for each participating browser system that you use.  Learn more at the Global Privacy Control website. 

Verification of Identity or Authorized agents. We reserve the right to confirm your California residence to process your requests and will need to confirm your identity to process your requests to exercise your information, access or deletion rightsAs part of this process, government identification may be requiredConsistent with California law, you may designate an authorized agent to make a request on your behalf. In order to designate an authorized agent to make a request on your behalf, you must provide a valid power of attorney, the requester’s valid government-issued identification, and the authorized agent’s valid government issued identificationWe cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it. 

 

Retention. The criteria for deciding how long to retain Personal Information is generally based on whether such period is sufficient to fulfill the purposes for which we collected it as described in this notice, including complying with our legal obligations.   

Personal information that we collect, use, disclose and share. 

We have summarized the Personal Information we collect and may disclose to third parties by reference below to both the categories defined in the “Personal information we collect” section of this Privacy Policy above and the categories of Personal Information specified in the CCPA (Cal. Civ. Code §1798.140(v)) and describes our practices currently and during the 12 months preceding the effective date of this Privacy Policy.  

 

Information you voluntarily provide to us, such as in free-form webforms, may contain other categories of Personal Information not described below.  

 

Like many companies, we use services that help deliver interest-based ads to you as described above.  

 

Personal Information (“PI”) we collect 

CCPA statutory category 

Categories of third parties to whom we “disclose” PI for a business purpose 

Categories of third parties to whom we “share” or “sell” PI 

  • Contact data  

  • Identifiers (online) 

  • Identifiers (other) 

  • Commercial information 

  • California customer records 

  • Service providers 

  • Advertising partners 

  • Professional advisors 

  • Authorities and others 

  • Business transferees 

  • Business and marketing partners 

  • Third parties designated by you 

  • Advertising partners (to facilitate online advertising) 

  • Business and marketing partners  

 

  • Profile data  

  • Identifiers (online) 

  • Identifiers (other) 

  • Commercial information 

  • California customer records 

  • Service providers 

  • Advertising partners 

  • Professional advisors 

  • Authorities and others 

  • Business transferees 

  • Business and marketing partners 

  • Third parties designated by you 

  • Advertising partners (to facilitate online advertising) 

  • Business and marketing partners 

  • Communications data  

  • Identifiers (online) 

  • Identifiers (other) 

  • Commercial information 

  • California consumer records  

  • Internet or Network Information 

  • Service providers 

  • Professional advisors 

  • Authorities and others 

  • Business transferees 

  • Third parties designated by you 

 

  • None 

 

  • Transactional data 

  • Commercial information 

  • California consumer records 

  • Financial information 

  • Affiliates 

  • Service providers 

  • Payment processors 

  • Advertising partners 

  • Third parties designated by you 

  • Professional advisors 

  • Authorities and others 

  • Business transferees 

  • Business and marketing partners 

  • Advertising partners (to facilitate online advertising) 

  • Business and marketing partners  

 

  • Marketing data  

  • Commercial information 

  • Financial information 

  • California consumer records 

  • Service providers 

  • Advertising partners 

  • Professional advisors 

  • Authorities and others 

  • Business transferees 

  • Business and marketing partners 

  • Third parties designated by you 

  • Advertising partners (to facilitate online advertising) 

  • Business and marketing partners  

  • Payment data 

  • Commercial information 

  • Financial information 

  • California consumer records 

  • Affiliates 

  • Service providers 

  • Payment processors 

  • Advertising partners 

  • Third parties designated by you 

  • Professional advisors 

  • Authorities and others 

  • Business transferees 

  • Business and marketing partners 

  • Advertising partners (to facilitate online advertising) 

  • Business and marketing partners  

  • Device data 

  • Identifiers (other) 

  • Internet or Network Information 

  • Service providers 

  • Advertising partners 

  • Professional advisors 

  • Authorities and others 

  • Business transferees 

  • Business and marketing partners 

  • Third parties designated by you 

  • Advertising partners (to facilitate online advertising) 

  • Business and marketing partners  

 

  • Online activity data 

  • Identifiers (other) 

  • Commercial information 

  • Internet or Network Information 

  • Service providers 

  • Advertising partners 

  • Professional advisors 

  • Authorities and others 

  • Business transferees 

  • Business and marketing partners 

  • Third parties designated by you 

  • Advertising partners (to facilitate online advertising) 

  • Business and marketing partners 

  • Communication interaction data 

  • Identifiers (online) 

  • Identifiers (other) 

  • Commercial information 

  • California consumer records  

  • Internet or Network Information 

  • Service providers 

  • Advertising partners 

  • Professional advisors 

  • Authorities and others 

  • Business transferees 

  • Business and marketing partners 

  • Third parties designated by you 

  • None 

 

  • Data derived from the above 

  • Inferences 

  • Service providers 

  • Advertising partners 

  • Authorities and others 

  • Business transferees 

  • Business and marketing partners 

  • Third parties designated by you 

  • Advertising partners (to facilitate online advertising) 

  • Business and marketing partners  

 

 

Shine the light law.  Under California’s Shine the Light law (California Civil Code Section 1798.83), California residents may ask companies with whom they have formed a business relationship primarily for personal, family or household purposes to provide the names of third parties to which they have disclosed certain personal information (as defined under the Shine the Light law) during the preceding calendar year for their own direct marketing purposes, and the categories of personal information disclosed. You may send us requests for this information to support@openfarmpet.com. In your request, you must include the statement “Shine the Light Request," and provide your first and last name and mailing address and certify that you are a California resident. We reserve the right to require additional information to confirm your identity and California residency. Please note that we will not accept requests via telephone, mail, or facsimile, and we are not responsible for notices that are not labeled or sent properly, or that do not have complete information. 

 

Contact Us. If you have questions or concerns about our privacy policies or information practices, please contact us using the contact details set forth in the How to contact us section, above.